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<channel>
	<title>genoburmester</title>
	<link>https://genoburmester.com</link>
	<description>genoburmester</description>
	<pubDate>Mon, 26 Oct 2026 17:39:21 +0000</pubDate>
	<generator>https://genoburmester.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Hard Rock Bet Rival Rinse</title>
				
		<link>https://genoburmester.com/Hard-Rock-Bet-Rival-Rinse</link>

		<pubDate>Mon, 19 Oct 2026 17:50:29 +0000</pubDate>

		<dc:creator>genoburmester</dc:creator>

		<guid isPermaLink="true">https://genoburmester.com/Hard-Rock-Bet-Rival-Rinse</guid>

		<description>&#60;img width="2500" height="840" width_o="2500" height_o="840" data-src="https://freight.cargo.site/t/original/i/e15b026af33565a247bb094d8add3639f96e28383af6a28ce6a6134b61bc0717/rival_rinse.png" data-mid="253497097" border="0"  src="https://freight.cargo.site/w/1000/i/e15b026af33565a247bb094d8add3639f96e28383af6a28ce6a6134b61bc0717/rival_rinse.png" /&#62;
	
	RIVAL RINSE&#38;nbsp;—
BY HARD ROCK BETIntroducing Rival Rinse from Hard Rock Bet . The only soap formulated to wash away the shame of betting on a team you hate, with scents made to remind you where your loyalty really lies. 


—




&#60;img width="3516" height="1978" width_o="3516" height_o="1978" data-src="https://freight.cargo.site/t/original/i/4620db662ccf54011bc0f19d99fd3f11c1ead44ce330e0951a7e0e8951761fc1/primage16x9_holding.png" data-mid="253497698" border="0"  src="https://freight.cargo.site/w/1000/i/4620db662ccf54011bc0f19d99fd3f11c1ead44ce330e0951a7e0e8951761fc1/primage16x9_holding.png" /&#62;

FILM


&#60;img width="3516" height="1978" width_o="3516" height_o="1978" data-src="https://freight.cargo.site/t/original/i/c6e6fc30fc4b156eb5cf1028a16465af492f6802ecbba9ada2ea78a73c677fe5/RR-IMAGES-16x9_0001_ball-tee.png" data-mid="253497700" border="0"  src="https://freight.cargo.site/w/1000/i/c6e6fc30fc4b156eb5cf1028a16465af492f6802ecbba9ada2ea78a73c677fe5/RR-IMAGES-16x9_0001_ball-tee.png" /&#62;

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	Scents include—
Brotherly ScrubPhilly Cheesesteak with hints of liberty

SudwayNY Slice with hints of boedga

America’s CleanTexas BBQ with hints of rodeo
Miami SpiceCafecito with hints of Havana winds

Tampa Bathe
Oak Cask with hints of swashbuckling

DUUUVALather
Tropical Citrus with hints of saltwater breeze





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	<item>
		<title>Champion No Permission Collection</title>
				
		<link>https://genoburmester.com/Champion-No-Permission-Collection</link>

		<pubDate>Thu, 23 May 2024 19:11:46 +0000</pubDate>

		<dc:creator>genoburmester</dc:creator>

		<guid isPermaLink="true">https://genoburmester.com/Champion-No-Permission-Collection</guid>

		<description>&#60;img width="2500" height="840" width_o="2500" height_o="840" data-src="https://freight.cargo.site/t/original/i/3a3404cc8c70059c20958dffaacf6c592bf4e82319faf80fc8733cb165e68472/champion_header.png" data-mid="211542551" border="0"  src="https://freight.cargo.site/w/1000/i/3a3404cc8c70059c20958dffaacf6c592bf4e82319faf80fc8733cb165e68472/champion_header.png" /&#62;
	
	CHAMPION—THE NO PERMISSION COLLECTIONSome of the most iconic streetwear brands like Pyrex, Supreme, KITH, and Bape got their start on Champion blanks—without permission. Instead of suing these brands for copyright infringement, Champion supported and later partnered with them.
 
To celebrate this defiant spirit, we curated an exhibit at the Brooklyn Museum and created a film to inspire a new generation of creatives with a global rallying cry—you don’t need permission to make your mark.&#38;nbsp;—



&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1723f68972c8d4ecbbc38dfffe9311f19f19b0cd7d9b2bdbc101abdc1edd1150/hero.jpg" data-mid="211549357" border="0"  src="https://freight.cargo.site/w/1000/i/1723f68972c8d4ecbbc38dfffe9311f19f19b0cd7d9b2bdbc101abdc1edd1150/hero.jpg" /&#62;

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&#60;img width="506" height="900" width_o="506" height_o="900" data-src="https://freight.cargo.site/t/original/i/9ea68c3b39aa4d1df9b8929d387739ccad2b974885232a05eed1c8afda9284c9/bape_360_0000.gif" data-mid="211543290" border="0"  src="https://freight.cargo.site/w/506/i/9ea68c3b39aa4d1df9b8929d387739ccad2b974885232a05eed1c8afda9284c9/bape_360_0000.gif" /&#62;
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&#60;img width="563" height="1000" width_o="563" height_o="1000" data-src="https://freight.cargo.site/t/original/i/73390e3dbce039e046df7042e79c278f4af99a4ab5a533e485354619586096df/rotating_pyrex_360_0000.gif" data-mid="211543125" border="0"  src="https://freight.cargo.site/w/563/i/73390e3dbce039e046df7042e79c278f4af99a4ab5a533e485354619586096df/rotating_pyrex_360_0000.gif" /&#62;
&#60;img width="563" height="1001" width_o="563" height_o="1001" data-src="https://freight.cargo.site/t/original/i/3be9b2b3fded2dd58ad3ba27310223aa1e75e2ed53b7df67d2552536a2707d81/rotating_kith_360_0000.gif" data-mid="211543102" border="0"  src="https://freight.cargo.site/w/563/i/3be9b2b3fded2dd58ad3ba27310223aa1e75e2ed53b7df67d2552536a2707d81/rotating_kith_360_0000.gif" /&#62;


FILM



THE NO PERMISSION COLLECTION EXHIBIT
@ BROOKLYN MUSEUM - MAY 07, 2024

For one night only, the collection was on display at the Brooklyn Museum featuring early Supreme, Kith, Pyrex, and Bape designs on Champion blanks, as well as one of one pieces designed by creators who are making a mark on the world today.



&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4c6d02ba9ffa2bbae61a8986144c47f9755c9c2e93964ed58db8b241afffb48e/72.com_0000_1.png" data-mid="211547105" border="0"  src="https://freight.cargo.site/w/1000/i/4c6d02ba9ffa2bbae61a8986144c47f9755c9c2e93964ed58db8b241afffb48e/72.com_0000_1.png" /&#62;
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	Next Generation Creators that embodied our No Permission ethos showcased their one-of-a-kind Champion hoodies made for the event. Each piece,a testament to how artists create, on their own terms.
 

&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/caee394756688bd480e3b9bd816b3d343246914f902350e5f0cc8b436b079ac0/A485D592-F052-4F37-9700-DA6B5E50CDE9.JPG" data-mid="211602360" border="0"  src="https://freight.cargo.site/w/1000/i/caee394756688bd480e3b9bd816b3d343246914f902350e5f0cc8b436b079ac0/A485D592-F052-4F37-9700-DA6B5E50CDE9.JPG" /&#62;
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	An interactive art piece in the center of the exhibit featuring hundreds of Champion hoodies dared attendees to take one (without permission) and make their mark at creator stations. 

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CASE STUDY
</description>
		
	</item>
		
		
	<item>
		<title>Trojan Rising Time</title>
				
		<link>https://genoburmester.com/Trojan-Rising-Time</link>

		<pubDate>Fri, 17 Jul 2020 13:52:02 +0000</pubDate>

		<dc:creator>genoburmester</dc:creator>

		<guid isPermaLink="true">https://genoburmester.com/Trojan-Rising-Time</guid>

		<description>&#60;img width="2500" height="840" width_o="2500" height_o="840" data-src="https://freight.cargo.site/t/original/i/97fcb7185da3fb73760bdb6bc508cd0e51971f8fbbce96a2496877b384378459/trojanRT_header.png" data-mid="77638538" border="0"  src="https://freight.cargo.site/w/1000/i/97fcb7185da3fb73760bdb6bc508cd0e51971f8fbbce96a2496877b384378459/trojanRT_header.png" /&#62;

	
	TROJAN— RISING TIME COOKBOOKIt was week 8 of quarantine. Millions of couples were home together. 35% of whom decided to spend their time together baking bread. Only 9% of couples said they were being more intimate. You couldn’t go 2 minutes without seeing someone’s homemade sourdough or focaccia recipe on social media.

So to remind couples to have sex at home, we published a bread cook book on Amazon, with 69 pages of suggestive bread recipes, where each recipe's rising time was also a recipe for sex.It reached #7 on Amazon’s E-Cookbooks in 5 days.

If you’re interested in some light bread erotica, here is where you can download it.&#38;nbsp;
—




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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/75d8df593422baf577a970f4d61d7ba25c4afbfb906f594a5a9f9d1f16f02e6c/PR_book_16x9_0014_ohhh.jpg" data-mid="77638564" border="0"  src="https://freight.cargo.site/w/1000/i/75d8df593422baf577a970f4d61d7ba25c4afbfb906f594a5a9f9d1f16f02e6c/PR_book_16x9_0014_ohhh.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7793edd8897e239d26cf93723ebb2a191eaaaec93e82723f12fe754b988e7e2b/PR_book_16x9_0007_bagel.jpg" data-mid="77638557" border="0"  src="https://freight.cargo.site/w/1000/i/7793edd8897e239d26cf93723ebb2a191eaaaec93e82723f12fe754b988e7e2b/PR_book_16x9_0007_bagel.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/07ad5eeca05782eaa678c79453b6d533dd656e66948c61173547c305ac38b3aa/PR_book_16x9_0006_breadsticks.jpg" data-mid="77638556" border="0"  src="https://freight.cargo.site/w/1000/i/07ad5eeca05782eaa678c79453b6d533dd656e66948c61173547c305ac38b3aa/PR_book_16x9_0006_breadsticks.jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/55625f359c388761406c5e42e2202e9595f7fdcf45d0859de9249500f477fd3d/PR_book_16x9_0004_afternoon_delights.jpg" data-mid="77638554" border="0"  src="https://freight.cargo.site/w/1000/i/55625f359c388761406c5e42e2202e9595f7fdcf45d0859de9249500f477fd3d/PR_book_16x9_0004_afternoon_delights.jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4b17a28d48ce6e28a6920c7928d55622c5e3ac32f1a94764b394891083183b48/PR_book_16x9_0009_sourdough.jpg" data-mid="77638559" border="0"  src="https://freight.cargo.site/w/1000/i/4b17a28d48ce6e28a6920c7928d55622c5e3ac32f1a94764b394891083183b48/PR_book_16x9_0009_sourdough.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/71c2b80fc96369dbbd10ee4ec4cdb996befeb8533cce6c72943edb5e709a15c7/PR_book_16x9_0012_babka.jpg" data-mid="77638562" border="0"  src="https://freight.cargo.site/w/1000/i/71c2b80fc96369dbbd10ee4ec4cdb996befeb8533cce6c72943edb5e709a15c7/PR_book_16x9_0012_babka.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2b4cdb90b53a9d0011665065fe85b9564e04e5f0db52a8bea938591e5ae2eb26/PR_book_16x9_0010_challah.jpg" data-mid="77638560" border="0"  src="https://freight.cargo.site/w/1000/i/2b4cdb90b53a9d0011665065fe85b9564e04e5f0db52a8bea938591e5ae2eb26/PR_book_16x9_0010_challah.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/52e2310f8cac79be521a6f5baa4069962d1327d8173b1ab0b3765c1ae8c4bbb7/PR_book_16x9_0005_all_nighters.jpg" data-mid="77638555" border="0"  src="https://freight.cargo.site/w/1000/i/52e2310f8cac79be521a6f5baa4069962d1327d8173b1ab0b3765c1ae8c4bbb7/PR_book_16x9_0005_all_nighters.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5bd81d5f40bb182b1fe2295362f50bccbdefaa118a663430b44bb9133f2a6360/PR_book_16x9_0015_baguette.jpg" data-mid="77638565" border="0"  src="https://freight.cargo.site/w/1000/i/5bd81d5f40bb182b1fe2295362f50bccbdefaa118a663430b44bb9133f2a6360/PR_book_16x9_0015_baguette.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e95c63a720669e199515fd6ac3e730c78fd87eb73432aa8080f786bbf504c587/PR_book_16x9_0013_yes.jpg" data-mid="77638563" border="0"  src="https://freight.cargo.site/w/1000/i/e95c63a720669e199515fd6ac3e730c78fd87eb73432aa8080f786bbf504c587/PR_book_16x9_0013_yes.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1f8c1ecd352fd756437dd50305a6b71d250c993f18a625de336bb4325c8f0384/PR_book_16x9_0001_back_cover.jpg" data-mid="77638551" border="0"  src="https://freight.cargo.site/w/1000/i/1f8c1ecd352fd756437dd50305a6b71d250c993f18a625de336bb4325c8f0384/PR_book_16x9_0001_back_cover.jpg" /&#62;

&#60;img width="1195" height="398" width_o="1195" height_o="398" data-src="https://freight.cargo.site/t/original/i/2888957853e46ec65ced0048aa8659b8cd853059ebdb7b36960fca95bc78da6a/risingtime_press.png" data-mid="132406181" border="0"  src="https://freight.cargo.site/w/1000/i/2888957853e46ec65ced0048aa8659b8cd853059ebdb7b36960fca95bc78da6a/risingtime_press.png" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/72e3075e437009b2b56636142ebee19470320ac37fd6bd39a52b4602501b5b52/RisingTimeBestSeller.png" data-mid="132406183" border="0"  src="https://freight.cargo.site/w/1000/i/72e3075e437009b2b56636142ebee19470320ac37fd6bd39a52b4602501b5b52/RisingTimeBestSeller.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Hard Rock Bet Party Fall 25</title>
				
		<link>https://genoburmester.com/Hard-Rock-Bet-Party-Fall-25</link>

		<pubDate>Tue, 20 Oct 2026 20:26:26 +0000</pubDate>

		<dc:creator>genoburmester</dc:creator>

		<guid isPermaLink="true">https://genoburmester.com/Hard-Rock-Bet-Party-Fall-25</guid>

		<description>&#60;img width="2500" height="840" width_o="2500" height_o="840" data-src="https://freight.cargo.site/t/original/i/3ec0d7f022611311bd1a1569c2346edee698e375fceee828b3737223240c80a1/hrb_fall_25.png" data-mid="253538014" border="0"  src="https://freight.cargo.site/w/1000/i/3ec0d7f022611311bd1a1569c2346edee698e375fceee828b3737223240c80a1/hrb_fall_25.png" /&#62;

	
	HARD ROCK BET PARTY—FALL 2025Welcome to the Hard Rock Bet Party, where sports legends and everyday fans come together to get in on the action with Hard Rock Bet all season long. —



&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/448ffa58bc9bdc7a5a29d1a333a9cc186a90041996dcec486d3c48ed48076c1d/HRB-Party-Key-Visuals.png" data-mid="253538016" border="0"  src="https://freight.cargo.site/w/1000/i/448ffa58bc9bdc7a5a29d1a333a9cc186a90041996dcec486d3c48ed48076c1d/HRB-Party-Key-Visuals.png" /&#62;



TEASER


FILMS









</description>
		
	</item>
		
		
	<item>
		<title>Panera Croissant Clutch</title>
				
		<link>https://genoburmester.com/Panera-Croissant-Clutch</link>

		<pubDate>Tue, 20 Oct 2026 18:33:32 +0000</pubDate>

		<dc:creator>genoburmester</dc:creator>

		<guid isPermaLink="true">https://genoburmester.com/Panera-Croissant-Clutch</guid>

		<description>&#60;img width="2500" height="840" width_o="2500" height_o="840" data-src="https://freight.cargo.site/t/original/i/a5847d79ce6d1eaba044555e1d548bf69373c12b75ba8296604e6025a6af483f/croissant_clutch_header.png" data-mid="253537353" border="0"  src="https://freight.cargo.site/w/1000/i/a5847d79ce6d1eaba044555e1d548bf69373c12b75ba8296604e6025a6af483f/croissant_clutch_header.png" /&#62;
	
	CROISSANT CLUTCH — BY PANERAIntroducing the Croissant Clutch from Panera, with built-in insulation to keep your Croissant Toast Sandwich hot and... haute.
—



&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/1f9953cd3d3b30bff486acd18d361b5d19747527ee4da84bafeb8907d49b312f/Panera25_Q2_CTClutch_PRKV_16x9.jpg" data-mid="253537372" border="0"  src="https://freight.cargo.site/w/1000/i/1f9953cd3d3b30bff486acd18d361b5d19747527ee4da84bafeb8907d49b312f/Panera25_Q2_CTClutch_PRKV_16x9.jpg" /&#62;

FILM


&#60;img width="1800" height="2250" width_o="1800" height_o="2250" data-src="https://freight.cargo.site/t/original/i/e83950a6a9bf9614b4c4fb7e337737532ab443306be1469323474aa2d7072c79/Panera25_Q2_CTClutch_PRKV1_4x5.jpg" data-mid="253537375" border="0"  src="https://freight.cargo.site/w/1000/i/e83950a6a9bf9614b4c4fb7e337737532ab443306be1469323474aa2d7072c79/Panera25_Q2_CTClutch_PRKV1_4x5.jpg" /&#62;
&#60;img width="1800" height="2250" width_o="1800" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0ceed65e95350427f0faf893c2a5ab17114b96207b3c17df54688c9beaa7f133/Panera25_Q2_CTClutch_PRKV4_4x5.jpg" data-mid="253537377" border="0"  src="https://freight.cargo.site/w/1000/i/0ceed65e95350427f0faf893c2a5ab17114b96207b3c17df54688c9beaa7f133/Panera25_Q2_CTClutch_PRKV4_4x5.jpg" /&#62;

&#60;img width="1800" height="2250" width_o="1800" height_o="2250" data-src="https://freight.cargo.site/t/original/i/729974276ae57fccf6452fed3b341a72363b408310480de990f67cf924b34c65/Panera25_Q2_CTClutch_PRKV6_4x5.jpg" data-mid="253537386" border="0"  src="https://freight.cargo.site/w/1000/i/729974276ae57fccf6452fed3b341a72363b408310480de990f67cf924b34c65/Panera25_Q2_CTClutch_PRKV6_4x5.jpg" /&#62;
&#60;img width="1800" height="2250" width_o="1800" height_o="2250" data-src="https://freight.cargo.site/t/original/i/8ffa512abdea726473e361dacf0eb201f9e4cbc30baa5909633cf12bc0783093/Panera25_Q2_CTClutch_PRKV8_4x5.jpg" data-mid="253537383" border="0"  src="https://freight.cargo.site/w/1000/i/8ffa512abdea726473e361dacf0eb201f9e4cbc30baa5909633cf12bc0783093/Panera25_Q2_CTClutch_PRKV8_4x5.jpg" /&#62;
&#60;img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/1603f2da50bf006b1b29348d2eed38d2778feac40f66ecda3d0654857b980f6b/Panera25_Q2_CTClutch_PRKV7_16x9.jpg" data-mid="253537388" border="0"  src="https://freight.cargo.site/w/1000/i/1603f2da50bf006b1b29348d2eed38d2778feac40f66ecda3d0654857b980f6b/Panera25_Q2_CTClutch_PRKV7_16x9.jpg" /&#62;


	
	The Croissant Clutch even made its debut at the Met Gala thanks to Ego Nwodim.

&#60;img width="2878" height="2943" width_o="2878" height_o="2943" data-src="https://freight.cargo.site/t/original/i/70b86b59761148ec0895b49c6c5555c4f69495ba03ccc725aa5e72ab49bbdf94/people.png" data-mid="253537564" border="0"  src="https://freight.cargo.site/w/1000/i/70b86b59761148ec0895b49c6c5555c4f69495ba03ccc725aa5e72ab49bbdf94/people.png" /&#62;
CA
</description>
		
	</item>
		
		
	<item>
		<title>BetMGM Jamie's Back</title>
				
		<link>https://genoburmester.com/BetMGM-Jamie-s-Back</link>

		<pubDate>Thu, 12 Oct 2023 13:18:15 +0000</pubDate>

		<dc:creator>genoburmester</dc:creator>

		<guid isPermaLink="true">https://genoburmester.com/BetMGM-Jamie-s-Back</guid>

		<description>&#60;img width="2500" height="840" width_o="2500" height_o="840" data-src="https://freight.cargo.site/t/original/i/39bbfe5c37f99f1fcdd39499c0f047f6e8d15c7546ed5a3f48c1b543ae24ae37/AA185CED-617A-48CA-BFBB-9194B52D5F90.JPG" data-mid="193502913" border="0"  src="https://freight.cargo.site/w/1000/i/39bbfe5c37f99f1fcdd39499c0f047f6e8d15c7546ed5a3f48c1b543ae24ae37/AA185CED-617A-48CA-BFBB-9194B52D5F90.JPG" /&#62;
	
	BETMGM—
MAKE ANY GAME 
THE GAMEWith BetMGM, every game you bet on becomes the most exciting game you’ve ever seen, since the last exciting game you’ve ever seen. 
—









&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/031bbaf56e70d1f2ea812df594373b053313bd182de6ee45fa3ab875ad23042e/people_mag.png" data-mid="219140221" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/031bbaf56e70d1f2ea812df594373b053313bd182de6ee45fa3ab875ad23042e/people_mag.png" /&#62;


People Magazine
Muse By Clio Ad of the Week

&#60;img width="3840" height="1896" width_o="3840" height_o="1896" data-src="https://freight.cargo.site/t/original/i/1461af65f2a491530a1ed407044debb1086eb7021f2f5ca1630bad6ce8756b32/1C6A8806-1316-4043-919A-12BF8582E6A7.JPG" data-mid="193503295" border="0"  src="https://freight.cargo.site/w/1000/i/1461af65f2a491530a1ed407044debb1086eb7021f2f5ca1630bad6ce8756b32/1C6A8806-1316-4043-919A-12BF8582E6A7.JPG" /&#62;
&#60;img width="2942" height="2072" width_o="2942" height_o="2072" data-src="https://freight.cargo.site/t/original/i/7f6ca3b0e8b7eb03bc7b7a4bf826de4c9037845d9f251f2470183b477c10f849/DCCCD1E4-C66A-4FB9-ADB5-59BA51AB97C8.JPG" data-mid="193483754" border="0"  src="https://freight.cargo.site/w/1000/i/7f6ca3b0e8b7eb03bc7b7a4bf826de4c9037845d9f251f2470183b477c10f849/DCCCD1E4-C66A-4FB9-ADB5-59BA51AB97C8.JPG" /&#62;
&#60;img width="3192" height="2120" width_o="3192" height_o="2120" data-src="https://freight.cargo.site/t/original/i/0ac023d90bbeff4b351d040acb1ac24fde3506b6c0d29f1ff14942e7e1ee02ea/513A1651-5ECE-4D84-95F0-8D7189129C44.JPG" data-mid="193503221" border="0"  src="https://freight.cargo.site/w/1000/i/0ac023d90bbeff4b351d040acb1ac24fde3506b6c0d29f1ff14942e7e1ee02ea/513A1651-5ECE-4D84-95F0-8D7189129C44.JPG" /&#62;
&#60;img width="3178" height="2120" width_o="3178" height_o="2120" data-src="https://freight.cargo.site/t/original/i/2b8b4f40de64b32489eeb2368b29820c1caa803cd4d368c294bd7676f94ffaca/6B2DD22B-D16A-4F86-ACEE-2DEDA269F0CC.JPG" data-mid="193503291" border="0"  src="https://freight.cargo.site/w/1000/i/2b8b4f40de64b32489eeb2368b29820c1caa803cd4d368c294bd7676f94ffaca/6B2DD22B-D16A-4F86-ACEE-2DEDA269F0CC.JPG" /&#62;




&#60;img width="338" height="601" width_o="338" height_o="601" data-src="https://freight.cargo.site/t/original/i/13f0a555b6fb476bd4009a6d0e4bee659d566b67587d48d274d42b01ea726f51/JF-Breakthrough_Stories-Promo_15_Multistate_9x16_LEGAL_GENE.gif" data-mid="193627558" border="0"  src="https://freight.cargo.site/w/338/i/13f0a555b6fb476bd4009a6d0e4bee659d566b67587d48d274d42b01ea726f51/JF-Breakthrough_Stories-Promo_15_Multistate_9x16_LEGAL_GENE.gif" /&#62;
&#60;img width="394" height="700" width_o="394" height_o="700" data-src="https://freight.cargo.site/t/original/i/88a7f1f771853ac273c4b9953df80b8a2504b23232e9e186a570e56d69498b22/JF-Switch_Stories-Promo_10_Multistate_9x16_LEGAL_GENERIC.gif" data-mid="193627972" border="0"  src="https://freight.cargo.site/w/394/i/88a7f1f771853ac273c4b9953df80b8a2504b23232e9e186a570e56d69498b22/JF-Switch_Stories-Promo_10_Multistate_9x16_LEGAL_GENERIC.gif" /&#62;
&#60;img width="253" height="450" width_o="253" height_o="450" data-src="https://freight.cargo.site/t/original/i/054782f6e27a615e5bc73b36dc89d5bea0aa36b70d6b829e5787f252bee36ed4/JF-Supers_Stories-Promo_15_Multistate_9x16_LEGAL_GENERIC.gif" data-mid="193628325" border="0"  src="https://freight.cargo.site/w/253/i/054782f6e27a615e5bc73b36dc89d5bea0aa36b70d6b829e5787f252bee36ed4/JF-Supers_Stories-Promo_15_Multistate_9x16_LEGAL_GENERIC.gif" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>NFL Super Bowl LV</title>
				
		<link>https://genoburmester.com/NFL-Super-Bowl-LV</link>

		<pubDate>Fri, 05 Feb 2021 17:42:29 +0000</pubDate>

		<dc:creator>genoburmester</dc:creator>

		<guid isPermaLink="true">https://genoburmester.com/NFL-Super-Bowl-LV</guid>

		<description>&#60;img width="2500" height="840" width_o="2500" height_o="840" data-src="https://freight.cargo.site/t/original/i/12e3942bbac62934c061f48f5215a2635a52e5d6f1e590c6887cb043c1c034f4/nfl_header.png" data-mid="97918604" border="0"  src="https://freight.cargo.site/w/1000/i/12e3942bbac62934c061f48f5215a2635a52e5d6f1e590c6887cb043c1c034f4/nfl_header.png" /&#62;
	
	NFL SUPER BOWL LV—
AS ONE
After a year unlike any other in modern history, we brought back football’s most quoted icon to rally America for our greatest comeback.—




&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/68df4526e11ce4d6b516ededdf9c8583a9702b2e934dfc3500c634b70ad89532/quotes3.gif" data-mid="111018369" border="0"  src="https://freight.cargo.site/w/1000/i/68df4526e11ce4d6b516ededdf9c8583a9702b2e934dfc3500c634b70ad89532/quotes3.gif" /&#62;


Teasers







	
	MAKING A HOLOGRAM

We teamed up with Digital Domain to create a hologram to perform the finale of his speech LIVE at the Super Bowl with the help of AI.
Digital Domain’s Charlatan program scoured the ends of the Internet to find every photo and video frame of Lombardi out there. And then the machine learning filled in the gaps to essentially mimic the angles and speech of our body double and map on Vince’s face.



Machine Learning Process


&#60;img width="700" height="394" width_o="700" height_o="394" data-src="https://freight.cargo.site/t/original/i/fa0b62f1666de0337b1b0eec40b55f46626c42aed436a857c23e56125b560945/DD_BTS_heads.gif" data-mid="97949868" border="0"  src="https://freight.cargo.site/w/700/i/fa0b62f1666de0337b1b0eec40b55f46626c42aed436a857c23e56125b560945/DD_BTS_heads.gif" /&#62;

Hologram in film form

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/91f9204dd0ea0c131b009ebd74d6ab7dd38abb139469c809f69dccf579cbe0b8/hologram_still2.jpg" data-mid="97946920" border="0"  src="https://freight.cargo.site/w/1000/i/91f9204dd0ea0c131b009ebd74d6ab7dd38abb139469c809f69dccf579cbe0b8/hologram_still2.jpg" /&#62;

Rain Test

 
&#60;img width="2536" height="1351" width_o="2536" height_o="1351" data-src="https://freight.cargo.site/t/original/i/557ee5def4d4eb054103a7374de1013ef98ddd749ae80485599762c92fe9a3fe/VL-backlighting.jpg" data-mid="97946956" border="0"  src="https://freight.cargo.site/w/1000/i/557ee5def4d4eb054103a7374de1013ef98ddd749ae80485599762c92fe9a3fe/VL-backlighting.jpg" /&#62;

	
	

RECREATING VINCE LOMBARDI’S VOICEThe speech was an amalgamation of things Lombardi had said essentially rearticulated for today. We worked with a Respeecher that used AI to recreate his iconic 60’s Sheepshead Bay Brooklyn accent.
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Case Study
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	<item>
		<title>Panera Jake Shane</title>
				
		<link>https://genoburmester.com/Panera-Jake-Shane</link>

		<pubDate>Mon, 26 Oct 2026 17:39:21 +0000</pubDate>

		<dc:creator>genoburmester</dc:creator>

		<guid isPermaLink="true">https://genoburmester.com/Panera-Jake-Shane</guid>

		<description>&#60;img width="2500" height="840" width_o="2500" height_o="840" data-src="https://freight.cargo.site/t/original/i/c52db93e5ee0b8509a03af63728ab643d863ea413c3e05f7b82034b80085f374/panera_jake_shane.png" data-mid="253713863" border="0"  src="https://freight.cargo.site/w/1000/i/c52db93e5ee0b8509a03af63728ab643d863ea413c3e05f7b82034b80085f374/panera_jake_shane.png" /&#62;
	
	PANERA—THE REAL BIG HUGE DEAL MIX &#38;amp; MATCH MEAL...DEAL with JAKE SHANE
The fictional film behind the real TV campaign to promote a real meal deal. In both cases, Jake Shane was very much...Jake Shane.—



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	<item>
		<title>BetMGM It's On</title>
				
		<link>https://genoburmester.com/BetMGM-It-s-On</link>

		<pubDate>Tue, 20 Sep 2022 11:03:26 +0000</pubDate>

		<dc:creator>genoburmester</dc:creator>

		<guid isPermaLink="true">https://genoburmester.com/BetMGM-It-s-On</guid>

		<description>&#60;img width="2500" height="840" width_o="2500" height_o="840" data-src="https://freight.cargo.site/t/original/i/2fa54c6c56643b4b4437a8441011557932f9fdf60f7733ddab405a577fde8972/it-s_on_header.png" data-mid="153420999" border="0"  src="https://freight.cargo.site/w/1000/i/2fa54c6c56643b4b4437a8441011557932f9fdf60f7733ddab405a577fde8972/it-s_on_header.png" /&#62;
	
	BETMGM—
IT’S ONWhen the bet’s in, it’s on. This year we leaned into MGM’s legacy of entertainment with series of spots built to feel more like mini episodes of a show featuring an ensemble of sport legends.—


























</description>
		
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	<item>
		<title>Panera Platform </title>
				
		<link>https://genoburmester.com/Panera-Platform</link>

		<pubDate>Mon, 26 Oct 2026 16:42:41 +0000</pubDate>

		<dc:creator>genoburmester</dc:creator>

		<guid isPermaLink="true">https://genoburmester.com/Panera-Platform</guid>

		<description>&#60;img width="2500" height="840" width_o="2500" height_o="840" data-src="https://freight.cargo.site/t/original/i/5b98ed422daa4c2ced97e4010993e8622bab621f6fa3ffd7badefc21d4b7e62c/header_panera_brand.png" data-mid="253711450" border="0"  src="https://freight.cargo.site/w/1000/i/5b98ed422daa4c2ced97e4010993e8622bab621f6fa3ffd7badefc21d4b7e62c/header_panera_brand.png" /&#62;
	
	PANERA—IT JUST MEALS GOODA platform built on a single truth that Panera serves real meals for how people actually live in 2025. It stretched stretched it from national broadcast to reactive social, reframing "meal" not as a menu item but as a mood you make yours.—







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&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/832faea912e81913ba9a398eac41716de74476b5312e546fd67d2456c0563dbf/Panera-OOH-5.jpg" data-mid="253711790" border="0"  src="https://freight.cargo.site/w/1000/i/832faea912e81913ba9a398eac41716de74476b5312e546fd67d2456c0563dbf/Panera-OOH-5.jpg" /&#62;
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/d2bc627aad6d58bc215e2ba7828d156981ddf1e2e7edae1cf5796d244bb8283d/Panera-IJMG-KV_7.jpg" data-mid="253711746" border="0"  src="https://freight.cargo.site/w/1000/i/d2bc627aad6d58bc215e2ba7828d156981ddf1e2e7edae1cf5796d244bb8283d/Panera-IJMG-KV_7.jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/73d92e43b3741504e842d9fdbcb9b36fe0e05ea2868cd361a7e7066514400867/Panera_IJMG_2.gif" data-mid="253711747" border="0"  src="https://freight.cargo.site/w/1000/i/73d92e43b3741504e842d9fdbcb9b36fe0e05ea2868cd361a7e7066514400867/Panera_IJMG_2.gif" /&#62;</description>
		
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