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                Geno Burmester


THE HARD ROCK BET PARTY


Welcome to the Hard Rock Bet Party, where sports legends and everyday fans come together to get in on the action with Hard Rock Bet all season long.

We kicked off the party in the fall of 2025 and since establishing this world, we’ve created 16 spots in the past 2 years.


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FALL—2025




TEASER




FILMS






















HARD ROCK BET PARTY—SPRING 2026


After kicking off the Hard Rock Bet Party in the fall of ‘25, we doubled down with Season 2, welcoming a new trio of icons to the party - Metta World Peace, Michael Irvin, and Ronaldinho.


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SPRING—2025

















HARD ROCK BET PARTY—FALL 2026


Season 3 welcomed Fat Joe, Coach Jimmy Johnson, Udonis Haslem, Joakim Noah and a few regulars that came and never left.


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FALL—2026


Films coming soon


Made with—
Juliana Cobb ECD
Peter Hughes GCD
Cory McCollum ACD
Sam Christian ACD
Shantanu Sharma Design Director
Jeremiah Jones Junior CW
Skii Williams Junior AD

Directors— Tony Yacenda, Jim Jenkins

Photographers— PHAM, Michelle Watt, Hannah Sider
Recognition—
Clio Sports Bronze


Featured In— 

AdAge
Adweek
LBB