CHAMPION—
THE NO PERMISSION COLLECTION

Some of the most iconic streetwear brands like Pyrex, Supreme, KITH, and Bape got their start on Champion blanks—without permission. Instead of suing these brands for copyright infringement, Champion supported and later partnered with them.

To celebrate this defiant spirit, we curated an exhibit at the Brooklyn Museum and created a film to inspire a new generation of creatives with a global rallying cry—you don’t need permission to make your mark. 

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Next Generation Creators that embodied our No Permission ethos showcased their one-of-a-kind Champion hoodies made for the event. Each piece,a testament to how artists create, on their own terms.

An interactive art piece in the center of the exhibit featuring hundreds of Champion hoodies dared attendees to take one (without permission) and make their mark at creator stations.

TROJAN—

RISING TIME COOKBOOK

It was week 8 of quarantine. Millions of couples were home together. 35% of whom decided to spend their time together baking bread. Only 9% of couples said they were being more intimate. You couldn’t go 2 minutes without seeing someone’s homemade sourdough or focaccia recipe on social media.

So to remind couples to have sex at home, we published a bread cook book on Amazon, with 69 pages of suggestive bread recipes, where each recipe's rising time was also a recipe for sex.

It reached #7 on Amazon’s E-Cookbooks in 5 days.

If you’re interested in some light bread erotica, here is where you can download it. 

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BETMGM—
MAKE ANY GAME
THE GAME

With BetMGM, every game you bet on becomes the most exciting game you’ve ever seen, since the last exciting game you’ve ever seen.

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BETMGM—
IT’S ON

When the bet’s in, it’s on. This year we leaned into MGM’s legacy of entertainment with series of spots built to feel more like mini episodes of a show featuring an ensemble of sport legends.

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NFL SUPER BOWL LV—
AS ONE

After a year unlike any other in modern history, we brought back football’s most quoted icon to rally America for our greatest comeback.

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MAKING A HOLOGRAM

We teamed up with Digital Domain to create a hologram to perform the finale of his speech LIVE at the Super Bowl with the help of AI.

Digital Domain’s Charlatan program scoured the ends of the Internet to find every photo and video frame of Lombardi out there. And then the machine learning filled in the gaps to essentially mimic the angles and speech of our body double and map on Vince’s face.

RECREATING VINCE LOMBARDI’S VOICE

The speech was an amalgamation of things Lombardi had said essentially rearticulated for today. We worked with a Respeecher that used AI to recreate his iconic 60’s Sheepshead Bay Brooklyn accent.

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