JUICY FRUIT—
SERENADING UNICORN

Juicy Fruit asked us to come up with a digital idea that would embody their “indescribable sweetness.” In turn, we created Serenading Unicorn – a loveable mascot with a golden voice, who instantly became a sweet sensation. We collaborated with Jim Henson’s studio to craft our mythical creature and bring him to life.

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At SerenadingUnicorn.com, users could pick a song, customize it with a friend’s name, and send the serenade via Facebook, Twitter or email.

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