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                Geno Burmester


JUICY FRUIT—
SERENADING UNICORN


Juicy Fruit asked us to come up with a digital idea that would embody their “Indescribable Sweetness.”

In turn, we created Serenading Unicorn – a loveable mascot with a golden voice, who instantly became a sweet sensation. We collaborated with Jim Henson’s studio to craft our mythical creature and bring him to life.

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SERENADES


Michael Bolton—How Am I Supposed to Live Without You



Culture Club—Do You Really Want to Hurt Me



Boyz II Men—Down on Bended Knee


At SerenadingUnicorn.com, users could pick a song, customize it with a friend’s name, and send the serenade via Facebook, Twitter or email.





After a successful campaign, the people wanted more Serenading Unicorn...bigger, more songs, with some a couple of collabs...



JUICY FRUIT—
SERENADING UNICORN RETURNS


After the success of the previous year, we brought our singing stallion back with full-length music videos and Wallpost Serenades for users to send to friends on Facebook.

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MUSIC VIDEOS


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WALLPOST SERENADES

Dyanamic serenades you customize, personalize and post to your friend’s FB walls.

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I Heard It Was Your Birthday

Happy Hump Day

Congratulations on Removing Your Braces

I See You’re Single Again

Sorry You Failed Your Test


Let’s Hang Out This Weekend

I Like You More Than a Friend



Sorry You Lost Your Phone

Thanks for Friending Me


Your Haircut Is Growing On Me


Please Take that Post Down


Feliz Cinco De Mayo






We even created a special Thank You serenade for every fan that bought a pack of Juicy Fruit.





Behind the Scenes 





Made with—

Stephen Goldblatt ECD
Ryan Durr Senior CW
James Beikmohamadi CW


Directors— Hiro Murai (2011), Stephen Goldblatt (2010)
Original Music By— Asa Taccone (aka Electric Guest)
Recognition—

Cannes Shortlist
FWA Site of the Day x2


Featured In—

Salon
Adweek
Huffpost
Trendhunter
Contagious
Comediva
Viva La Puppet
The Comic’s Comic