LG—
WHAT’S IT GONNA TAKE

Even when phones are being slowed down on purpose or blowing up, we still don't want to switch. So in our campaign to get people to consider the latest LG smart phone, we asked WHAT'S IT GONNA TAKE?

And since we aren't going to convince everyone to switch, we decided to start with just one person.

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And then we let people know more about the phone's unique features.

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We even asked Twitter what it would take to switch. They requested some insane things. So we did some insane things. And a lot of them switched.

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