NFL SUPER BOWL LV—
AS ONE
After a year unlike any other in modern history, we brought back football’s most quoted icon to rally America for our greatest comeback.
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Teasers
MAKING A HOLOGRAM
We teamed up with Digital Domain to create a hologram to perform the finale of his speech LIVE at the Super Bowl with the help of AI.
Digital Domain’s Charlatan program scoured the ends of the Internet to find every photo and video frame of Lombardi out there. And then the machine learning filled in the gaps to essentially mimic the angles and speech of our body double and map on Vince’s face.
Hologram in film form
Rain Test
RECREATING VINCE LOMBARDI’S VOICE
The speech was an amalgamation of things Lombardi had said essentially rearticulated for today. We worked with a Respeecher that used AI to recreate his iconic 60’s Sheepshead Bay Brooklyn accent.
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Case Study