TROJAN—
SEXT US, INSTEAD

It was week 4 of quarantine. Singles were tempted to text their ex during these isolated times. We asked them to Sext Us Instead.

All they had to do was slide an eggplant emoji into Trojan’s Twitter DM. They were then sent Trojan’s Vibes and Lubes. Because as the NYC’s Covid Health Guide says, “You are your safest sex partner.”

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We also supplemented the Sext Us, Instead program with social stories that promoted NYC Health Dept COVID Sex Guidelines, which blew up on Twitter for being extra saucey.

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