SMIRNOFF—
MOSCOW MULE 75TH ANNIVERSARY

Smirnoff invented the original Moscow Mule 75 years ago, and it’s been loved by everyone since. We used original footage of the man who helped create the iconic cocktail to tell the story of how it came to be.

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As a part of the campaign, we collaborated with social influencers to create their spin on the Moscow Mule. And if you ever wondered what a Mule made out of rice krispie treats looks like, look no further.

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Cheers

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